Adrian Newman’s latest é-Wealth Daily’ article is titled “Using the Sandwich Technique”. [‘e-Wealth Daily’Article]

Adrian Newman’s latest ‘e-Wealth Daily’ article:

Using the Sandwich Technique

Recently, I had to relay some bad news to a copywriter. He was creating a new project for me and his first draft, while brimming with great copy, was lacking in a lot of other elements.

I had to let him know my dissatisfaction and criticisms, but didn’t want to rub him the wrong way. As you may or may not know, writers can be a sensitive bunch.

But I still wanted to get my point across, so I utilized what I like to call “the sandwich technique.”

Basically, I started the e-mail I wrote him with praise and gratitude, stating how his writing style is second-to-none and how I really appreciated the time he spent crafting his letter.

Then I slowly brought in my criticisms and concerns. I didn’t hold back, because I know that, if I did, we’d get nowhere in progressing with the project. I wasn’t heavy-handed, but I was firm and direct and offered insight and assistance where I could.

I finished off the letter thanking him again for his time and effort, rehashed all the good points of his work, and painted a picture of how great it’s going to be once this project is completed.

The reason I call this the sandwich technique is that I sandwiched my criticism between comments of praise.

No one likes to hear bad news when it comes to their work and efforts. And, in turn, no one likes to be the bearer of bad news, especially in a business relationship that you want to be ongoing.

That’s why the sandwich technique can be effective with not only getting your point across, but also with buffering the harshness of your comments.

Some people like to sugar-coat their complaints. Others prefer not to make constructive comments at all for fear of ruffling feathers. This gets you nowhere, as: A) the counterpart will never know they did something you didn’t approve of; and B) it doesn’t give the counterpart a chance to either defend themselves or justify their actions.

So the next time something like this happens to you, whether it’s a business or personal relationship, try the sandwich technique and let me know how it works for you.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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