Michael Newman’s latest é-Wealth Daily’ article is titled “Keep Operating Costs Down in the Off-season”. [‘e-Wealth Daily’Article]

Michael Newman’s latest ‘e-Wealth Daily’ article:

Keep Operating Costs Down in the Off-season

With the signs of spring beginning to show, many are eagerly awaiting summer and gearing up for a season of fun in the sun. For those of us on the east coast, the warm weather will be a welcome change after the cold, snowy winter.

Some of us, however, will be sad to see the winter months left behind, because it means business will slow down, causing greater difficulty in making ends meet. After all, when you own a seasonal business, it can be difficult to bridge the gap.

Now, there is no easy remedy to this situation, but there are a couple of things you can do to help pay the bills in the slow season.

The first is to keep your operating costs down. This means you should try to minimize the amount of full-time employees you have on staff, if you decide to keep any at all. In a seasonal business, it’s best if you only hire seasonal employees.

Beefing up or at least continuing your marketing efforts through the off-season is also an essential part of a seasonal business. Remember, just because your customers might not be around, doesn’t mean they are no longer customers. It’s your job to keep them in the loop about new products, new services and other deals you’ll be offering. Doing this will hopefully boost sales when the season finally arrives and even bring in customers during the off-season to take advantage of your offers.

Make sure to focus your efforts on preparing for your high season, so that you’re able to pull in as much cash as you can. Your off-season marketing should help with this. You are going to want to focus on having a superior product when business picks up again, so getting everything prepared in the off-season is of high importance. A way to boost sales during the season is by sending out special offers, coupons or newsletters to customers, priming them to spend when the season rolls around. The result of doing this will hopefully lead to increased seasonal revenue, so that when the season comes
to an end you’ll have enough money to survive comfortably.

Taking on a part-time job in the off-season may also be an idea. This way you can make some extra cash to help with the bills without taking too much time from focusing on your business.

Of course, the key to surviving the off-season is money management during the high season. Doing this takes discipline, but, trust me; it pays dividends. When the season picks up, set aside a percentage of sales in a reserve account, and possibly take out a line of credit. This way, you’ll have readily available cash when you need it. Be sure to pay all your bills on time to boost your credit, making any relationship with the bank much easier.

Survival in the off-season doesn’t have to be a struggle if you use the time wisely. Now come join the rest of us counting the days until summer!

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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