Adrian Newman’s latest é-Wealth Daily’ article is titled “Know Your Target, Reap the Rewards”. [‘e-Wealth Daily’Article]

Adrian Newman’s latest ‘e-Wealth Daily’ article:

Know Your Target, Reap the Rewards

How can anyone expect to market a product or business effectively if they really don’t know who their ideal target customer is? Now, most people will put together a target market by looking at aspects such as age, location, gender, and financial status. However, these indicators are very general in nature and may not help you determine your precise target market.

If you really want to market your product/business effectively, then you need to figure out who your ideal customers will be well before you start trying to attract them to your business.

You need to get to know their personalities. Look at car companies, for instance. They truly know the personalities of their target customers. Cars companies sell an image; a lifestyle, if you will. They know who is going to buy their cars by figuring out the personality types that they will appear attractive to.

No matter what type of product you’re selling, you need to do the same thing. You have to target certain personality types. You need to get right down to the nitty-gritty of who these people are.

For instance, instead of determining that your target market is composed of males ages 18 to 25, break it down even further. There are a lot of companies that target males ages 18 to 25, so you need to break away from the competition in some way.

Look at who these customers really are, what they want, what they like, what they do, where they go, etc.

Break it down into categories such as career, marital status, hobbies, and so forth. For example, determine if these males are students or if they have careers. Ask yourself specific questions to determine who they are. What stage of their careers are they in? Are they career-driven, or simply working to get by? What kind of career are they in? In other words, how much time do they have for your product?

Ask yourself every question about your target market that you can think of. Are they athletic? Are they hobbyists? Are they sports enthusiasts? Do they travel? Are they married? Do they have children? Do they own or rent a home? Do they own or lease a car? Do they have technical careers? Artistic careers? Labor-intensive careers? Are they management?

Your list should be long. You need to figure out who is most likely to buy your product. Be this person for a day. Again, ask yourself a few questions. Why would they want to buy your product? Can this target customer afford it? What needs in their life will it be fulfilling? Is it a need or a desire? Will the desire be enough to get them to make a purchase?

This process shouldn’t be rushed. If you have simply narrowed your target market down by age and sex, then you haven’t done enough thinking. Car companies know exactly what target market is buying their cars. They know which models and which features will appeal to certain people. They probably have an army of marketing gurus figuring these things out and it reflects in their advertising. Big businesses have done the work to understand the personality and the lifestyle of their target customer and it would be wise for small business owners to do the same thing.

When you know who makes up your target market, it will make your marketing efforts easier and that much more successful, which, in turn, will help your business generate more sales. If you find the right niche market to focus your marketing and advertising on, then you will inevitably see the benefits of your efforts.

e-Wealth Daily

About e-Wealth Daily

The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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