John says, “I believe that the most important marketing consideration is an effective marketing strategy”. [John Jantsch’s Blog]

John Jantsch’s latest blog post:

Better is Only Better if it’s Different

John says, “I believe that the most important marketing consideration is an effective marketing strategy.

Now, I’m not talking about the empty academic exercise kind of strategy. I’m talking about the discovery and communication of a core point of differentiation that informs and drives every tactical aspect of marketing and, in many cases, the overall business strategy of the organization”.

Better is Only Better if it’s Different…

Duct Tape Marketing Blog

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