‘Is Your White Paper a Sales Pitch in Disguise?’ by Patsi Krakoff

Patsi says, “Is Your White Paper a Sales Pitch in Disguise?” [Writing on the Web]

Patsi Krakoff’s latest ‘Writing on the Web’ blog post:

Is Your White Paper a Sales Pitch in Disguise?

Patsi says, “I asked Lauren Carlson to share with you here some important perspectives on content marketing.”

Is Your White Paper a Sales Pitch in Disguise?…

Patsi Krakoff’s Writing on the Web Blog