Adrian Newman’s latest é-Wealth Daily’ article is titled “Don’t Let Your Fears Hinder Your Success”. [‘e-Wealth Daily’Article] Adrian Newman’s latest ‘e-Wealth Daily’ article:

Don’t Let Your Fears Hinder Your Success

Right up there with the fear of heights, public speaking is a fear that too many people let affect their lives.

Now, you might not have to make a speech to a room of 100 people, but, if you have your own business, you are probably going to have to make cold calling a part of your marketing strategy and the same fears can be applied. This fear of speaking to a stranger is present in a lot of people because of the scrutiny that you might face. But cold calling doesn’t have to be torture and, if used in an effective manner, it can generate many customers for your business. Remember: if you want to be a success, you can’t wait for them to come to you; you have to go after the customers yourself. It can be a huge benefit to you and your business, because, as opposed to the impersonal approach with direct mail, etc., this is marketing that forms relationships. It’s a way to get personal with your potential customers and allow them to associate your business with a person. There are a lot of businesses out there, so you need a way to separate yours from the competition, and cold calling can be a great way to do that. The first step to effective cold calling is to get over your fear. You need to develop confidence in yourself and what your business has to offer. The best way to do this is to become comfortable with the calls. Ask a friend to help you practice to get you used to making your pitch. It also helps to be as knowledgeable as possible about your business and what the customer would want from your business. Make sure you can answer every possible question. Before you start, play the role of the customer and think about what you might ask and what you would want to hear. If you’re calling a company, then do your research on them and the type of business they do. Knowledge is power. Be prepared for your call. You don’t have to read the speech you wrote line for line, but make sure that you have organized your thoughts in a detailed and efficient manner. Write all these points down so you have them for reference. Also, practice before your first call. Become comfortable with what you’re saying. For a minimal price, you can purchase a voice recorder to use as a means of improvement. Sometimes it can really help to hear yourself. Take the time to find out the right person to speak to. You don’t want to waste your entire pitch on someone who isn’t in charge of decision-making. When you have the right person on the phone, be confident, but not arrogant; be persistent, but also courteous and friendly. Let them know how your business can benefit them and that you would like to meet with them to discuss it in more detail. More so than anything, practice before you call. Your confidence in your speech and your knowledge of their business and yours will speak volumes. e-Wealth Daily About e-Wealth Daily The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month. * IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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