‘How To Create Influence’ by John Jantsch
John says, “Like it or not, most of what we do in marketing involves influence. We are constantly engaged in an attempt to influence someone’s decision-making process”. [John Jantsch’s Blog]
John Jantsch’s latest blog post:
How To Create Influence
John says, “Like it or not, most of what we do in marketing involves influence. We are constantly engaged in an attempt to influence someone’s decision-making process.
Now, this can be done for good as powerfully as for evil, but there is a science to it that every great marketer comes to adopt in both writing and selling”.
How To Create Influence…
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