‘Always Give a Reason Why’ by Ray Edwards

Ray says, “One of the most powerfully persuasive communication techniques is best summed up in a single word: “because”. [Ray Edwards’ Blog]

Ray Edwards’ latest blog post:

Always Give a Reason Why

Ray says, “One of the most powerfully persuasive communication techniques is best summed up in a single word: “because.”

In Dr. Robert Cialdini’s book, Influence, he cites a research study showing that simply adding the word “because” to a request multiplies the likelihood of”.

Always Give a Reason Why…