‘Understanding the Most Fundamental Shift in Marketing’ by John Jantsch
John says, “When I want to make marketing extremely easy to understand, I sit small business owners down in front of the above graphic and have them fill in some process, touchpoint, campaign, product of service in each of the seven blanks”. [John Jantsch’s
Blog]
John Jantsch’s latest blog post:
Understanding the Most Fundamental Shift in Marketing
John says, “When I want to make marketing extremely easy to understand, I sit small business owners down in front of the above graphic and have them fill in some process, touchpoint, campaign, product of service in each of the seven blanks. The idea behind this graphic I call the Marketing Hourglass is that marketing is no longer a hunt and close business, it’s a be found, build trust, nurture, wow and refer business”.
Understanding the Most Fundamental Shift in Marketing…
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