John says, “In case that headline sounds a little familiar, it’s taken from the lyrics of the Bob Seger song – Against the Wind”. [John Jantsch’s Blog]

John Jantsch’s latest blog post:

What to Leave In, What to Leave Out

John says, “In case that headline sounds a little familiar, it’s taken from the lyrics of the Bob Seger song – Against the Wind. I heard this over the weekend and it seemed like the perfect way to frame one of the biggest marketing challenges we face – how to communicate what we do in a way that both makes sense and is compelling”.

What to Leave In, What to Leave Out…

John Jantsch’s Blog

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