Silverpop has released a white paper entitled “’10 Email Creative Tips for Boosting ROI, Opens & Clicks”. This white paper teaches some ways to enhance email open and click rates. [’10 Email Creative Tips’ White Paper]

Silverpop has released a white paper entitled “’10 Email Creative Tips for Boosting ROI, Opens & Clicks”. This white paper teaches some ways to enhance email open and click rates.

The Silverpop team says, “Creating aesthetically pleasing communications in which design, layout and creative elements complement your message is a surefire way to further engage customers and prospects. Tap your email creative genius and discover 10 tips that will help you build messages that connect with subscribers and drive revenue, including:

* Designing best practices for touch-screen tablet devices and smart phones
* Analyzing click heat maps to make your messages more effective
* Utilizing borders, color accents and white space for maximum impact
* Optimizing social-sharing elements … and much more”.
Silverpop’s ’10 Email Creative Tips for Boosting ROI, Opens & Clicks’ White Paper
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