‘John Q. Consumer vs. Homer Simpson’ by Perry Marshall

Perry says, “H.L. Mencken said, “No one ever went broke underestimating the stupidity of the American public.” One of my early mentors said, “When I write copy, I imagine Homer Simpson sitting on his couch”. [Perry Marshall’s Blog]

Perry Marshall’s latest blog post:

John Q. Consumer vs. Homer Simpson

Perry says, “H.L. Mencken said, “No one ever went broke underestimating the stupidity of the American public.” One of my early mentors said, “When I write copy, I imagine Homer Simpson sitting on his couch”.

John Q. Consumer vs. Homer Simpson…

Perry Marshall’s Blog