The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: How to determine the proper sample size”. [‘MarketingExperiments’ Blog]

MarketingExperiments’ latest blog post:

Marketing Optimization: How to determine the proper sample size

Daniel Burstein says, “As I delve deeper into the abyss of numbers while preparing for my interactive panel on validity at Optimization Summit, I’m coming across more fallacies about validity in marketing tests. Here’s one I recently heard”.

Marketing Optimization: How to determine the proper sample size

MarketingExperiments Blog

 

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