Dr. Mani’s latest article on JVNotifyPro is titled “Do You REALLY Understand “Marketing Leverage”?s”. [Dr. Mani’s Article]

Dr. Mani’s latest article on JVNotifyPro:

Do You REALLY Understand “Marketing Leverage”?

Dr. Mani says, “The key to the popularity and success in joint venture deal making lies in a powerful principle called “leverage”.

In simple terms, leverage is the concept of getting incrementally higher value out of everything you say, do, or even think.  In practical terms, it means putting whatever you do to use in several different ways, or tapping into multiple avenues of utilization, so that whatever you invest into a project pays off many times more”.

Do You REALLY Understand “Marketing Leverage”?

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