The latest ‘MarketingExperiments’ blog post is titled “Optimization and A/B Testing: Why words matter (for more than just SEO)”. [‘MarketingExperiments’ Blog]

MarketingExperiments’ latest blog post:

Optimization and A/B Testing: Why words matter (for more than just SEO)

Daniel Burstein says, “As I delve deeper into the abyss of numbers while preparing for my interactive panel on validity at Optimization Summit, I’m coming across more fallacies about validity in marketing tests. Here’s one I recently heard”.

Optimization and A/B Testing: Why words matter (for more than just SEO)

MarketingExperiments Blog

 

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