‘Satyagraha, Your Secret Marketing Weapon’ by Michel Fortin

Michel Fortin’s latest blog post is titled “Satyagraha, Your Secret Marketing Weapon”. [Michel Fortin’s Blog]

Michel Fortin’s latest blog post:

Satyagraha, Your Secret Marketing Weapon

Michel says, “The word, Satyagraha, is a portmanteau of the Sanskrit words Satya and Agraha. Loosely translated, the word means “Truth Power”.

Satyagraha was popularized by Mohandas Ghandi in his fight for Indian independence and became synonymous with the use of civil disobedience as a political tool”.

Satyagraha, Your Secret Marketing Weapon

Michel Fortin’s Blog