Rick Frishman’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How To Use Public Relations To Build Better Relationships”. [Marketing for Success Blog Post]


Rick Frishman’s guest article on Charlie Cook’s ‘Marketing for Success’ blog:

How To Use Public Relations To Build Better Relationships

Frishman says, “The term “public relations” consists of two words, “public” and “relations.”

Relations with the public are publicists’ inventories.

Relationships are the most valuable assets in publicists’ portfolios”.

How To Use Public Relations To Build Better Relationships

Marketing for Success

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