Jerry Bader says, “Is your brand cool? Cool is the ultimate compliment your company or product can receive from its buying public”. [SitePro News Blog]

‘SitePro News’ blog post:

Make Your Brand Cool

Jerry Bader says, “Is your brand cool? Cool is the ultimate compliment your company or product can receive from its buying public. To be cool is to be special, superior, and of higher value than the competition, which is why coolness is such a sought-after marketing objective”.

Make Your Brand Cool…

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