‘Is Comparative Advertising Ethical?’ by Ken Nadreau
Ken Nadreau’s latest article is titled “Is Comparative Advertising Ethical?”. [Ken Nadreau’s Article] Ken Nadreau’s latest article:
Is Comparative Advertising Ethical?
Nadreau says, “Comparative advertising can take on several forms running from completely ethical to downright dishonest, with shades of gray in between. The key to ethical use of it however, is to keep things positive.
Allow me to explain . . .
In the article “Using Unique Selling Points” we talk about how a product might have specific benefits other similar products don’t”.
Is Comparative Advertising Ethical?
*This news post was submitted by Ken Nadreau.
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