The latest ‘MarketingExperiments’ blog post is titled “Live Experiment (Part 2): Real testing is messy”. [‘MarketingExperiments’ Blog]

MarketingExperiments’ latest blog post:

Live Experiment (Part 2): Real testing is messy

Austin McCraw says, “As discussed in my last blog post, we reviewed how the marketing force of 200 marketers at Optimization Summit was utilized to design the following test:

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Control (click to zoom)                              Treatment (click to zoom)

You can read the experiment details, how we got 200 marketers to agree, and few insightful reader comments in Wednesday’s post. In this second post now, as promised, we will look at the results and what insights might be gained from them”.

Live Experiment (Part 2): Real testing is messy

MarketingExperiments Blog

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