DrNunley’s ‘Marketing Tips’ ezine article titled “Super Charge Sales Copy With Bold, Underline, and a P.S.” is reprinted here. [‘DrNunley’s eZine Article]

DrNunley’s ‘Marketing Tips’ ezine article is reprinted here.

Have You Got a Meta Tag?

People often ask me to improve their sales copy. Some are surprised when I tell them there’s nothing really wrong with their copy, it just needs re-formatting to spice it up and make its message clearer.

In most cases, I tell them to add bold, underline, and use a P.S.

Here’s why these simple additions can bring sales letters to life.

Most people read in a big hurry and don’t take time to put all the emphasis in the right places. They may skip over the most exciting, crucial part of your offer. You can dramatically point out the benefits and features that will really sell the deal by using bold and underline. I alternate the two using bold in some places, underlining a word or phrase in other places.

Use bold and underline so a reader can skim down your page and pick up the most important points. Often you can do the same
thing with red font or a yellow highlight behind your words.

Also include a P.S. Why? Studies show 60% of people reading printed copy read a P.S. before they read the rest of the letter.
While this doesn’t work nearly as well for web copy, a P.S. is still a good idea. Use your P.S. to re-state your offer.

Include a contact number, email address, or web site url.

Don’t be afraid to enthusiastically hype your offer. Enthusiasm sells big these days.

About the Author

Kevin Nunley is the Net’s #1 copywriter. Thousands of businesses have relied on Kevin for quality sales letters, web site copy, ads, and press releases. You get sizzling copy in the style you need, fast service, and affordable prices that are hard to beat. And that makes YOU look GOOD. http://DrNunley.com/. Reach him from his site via email.

*IMNewswatch would like to thank Dr. Kevin Nunley for granting permission to reprint this latest article.

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