‘What’s In A Name?’ by Jeffrey Mayer

Jeffrey Mayer’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “What’s In A Name?”. [‘Marketing for Success’ Blog Post]

Jeffrey Mayer’s guest articlet on Charlie Cook’s ‘Marketing for Success’ blog:

What’s In A Name?

Mayer says, “What do you think of when you hear the word ‘Disney’?

Movies? Cartoons? Disneyland? The little guy with the soft-pitched voice and red pants?

Most small business owners think they know what branding is”.

What’s In A Name?

Marketing for Success