The latest ‘MarketingExperiments’ blog post is titled “B2B Funnel Optimization: What happens after you capture the lead?”. [‘MarketingExperiments’ Blog]

MarketingExperiments’ latest blog post:

B2B Funnel Optimization: What happens after you capture the lead?

Jen Doyle says, “I’m hoping that one thing you have learned from reading the MarketingExperiments blog is that there isn’t much in the marketing world that can’t, or shouldn’t be, tested and optimized. We are used to looking at the top of the funnel – optimizing landing pages, website headline copy, email campaigns, etc., but what happens after you capture that lead? Can’t the buying process be tested and optimized as well?

The short answer is, yes, the funnel can be optimized”.

B2B Funnel Optimization: What happens after you capture the lead?

MarketingExperiments Blog

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