Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Engaging Content: 7 Tips to Get Readers to Think”. [Writing on the Web]


Patsi Krakoff’s latest ‘Writing on the Web’ blog post:

Engaging Content: 7 Tips to Get Readers to Think

Krakoff says, “When it comes to content marketing, there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases.

I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think.
The premise is that a customer searching for products and services online shouldn’t have to figure out how to find what they’re looking for on your website”.

Engaging Content: 7 Tips to Get Readers to Think

Patsi Krakoff’s Writing on the Web Blog

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