Yaro Starak’s latest blog post is titled “Take Control Of Your Publicity (Or End Up Like Bill Clinton)”. [Yaro Starak’s Blog]

Yaro Starak’s latest blog post:

Take Control Of Your Publicity (Or End Up Like Bill Clinton)

Starak says, “What Is Your ‘Personal Brand’?

Your personal brand is what should determine your media activity and the type of presence you seek to obtain publically.

In my last post, I debated the topic “Is All Publicity Good Publicity?” I looked at a range of factors that would influence this statement, and the main conclusions can be summed up as the following”.

Take Control Of Your Publicity (Or End Up Like Bill Clinton)

Yaro Starak’s Blog

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