MarketingExperiments has released the latest edition of ‘MarketingExperiments Research Journal’. [MarketingExperiments Research Journal]

MarketingExperiments has released the latest edition of ‘MarketingExperiments Research Journal’.

Dr. Flint McGlaughlin says, “While our labs work with real-world marketers that must realize ROI from their testing efforts, a lift is not the first goal we aim for. Our goal is to devise tests that give us new knowledge about the unique motivations of our Research Partners’ audiences, a firm understanding of their true value proposition, and deeper insights into the anxiety their customers face while traveling through the Research Partners’ sales and marketing funnels.

This is the business intelligence we need to help them gain a sustained competitive advantage, not just a lift on an individual test.

So as you read through the latest edition of our MarketingExperiments Quarterly Research Journal, look for transferable principles that spark testing ideas for you, tests that will give you new business intelligence about your own audience”.

MarketingExperiments Research Journal

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