‘Intent Is More Important Than Technique’ by Howie Jacobson

Howie Jacobson’s latest blog post is titled “Intent is more important than technique”.

Howie Jacobson says, “That line, from Mahan Khalsa’s most excellent book on consultative selling, Let’s Get Real or Let’s Not Play, is one of my business (and life) mottos.

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In 1991, I was flirting with a macrobiotic lifestyle. I was attracted to the strictness of the diet, the sense of fixed rules, and the “magic” of the rituals that promised cures from all known diseases and joyful longevity”.

Intent is more important than technique

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