The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Testing form field length reduces cost-per-lead by $10.66”.

David Kirkpatrick says, “After driving potential customers to your website through PPC ads, organic search results, or a targeted campaign to create online traffic, the most logical way to turn those visitors into leads is by getting them to register via an online form.

For this blog post, let’s assume you’ve already presented an offer with a strong enough value proposition to get your visitor to actually be interested in filling out your registration form. Let’s just focus on optimizing the form itself”.

Lead Generation: Testing form field length reduces cost-per-lead by $10.66

MarketingExperiments Blog

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