John says, “Plain and simple, the real reason to participate in any marketing activity, including Facebook and others, is to generate a customer”. [John Jantsch’s Blog]

John Jantsch’s latest blog post:

The Only Reason to Participate in Social Media

John says, “Plain and simple, the real reason to participate in any marketing activity, including Facebook and others, is to generate a customer.

That point of view gets overlooked in favor of the “see how many fans you can get” social media game”.

The Only Reason to Participate in Social Media

John Jantsch’s Blog