Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Online Persuasion: How to Write to Create Desire”.

Krakoff says, “When writing online, how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain.

If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional triggers AND provide reasons to act.

Many online content marketers misunderstand what it means to “appeal to emotions.”  How exactly do you bypass the conscious thinking brain and instantly connect with readers’ emotional centers, out of their conscious awareness?”.

Online Persuasion: How to Write to Create Desire

Patsi Krakoff’s Writing on the Web Blog

Are Your Content Readers Thinkers or Feelers?

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