MarketingExperiments is hosting a webinar on Wednesday, August 3 at 4.00 pm EDT. The topic of the webinar is “Negative Lifts: How We Turned A 25% Loss Into A 141% Increase In Conversion”.

MarketingExperiments team says, “We ran two tests and managed to get zero lift on the first one and a 25% decrease on the second.

However, the learning we received from those two losses was incredibly valuable. When we finally applied what we learned through those losses, it ultimately led to a conversion increase on the homepage of 141%.

So how did we do it?

It all comes down to the research question. If you can ask the right research question, you’ll get the maximum amount of learning possible no matter what the outcome of the test is, it’s always worth the investment”.

Webinar Details

Organizer: MarketingExperiments

Topic: Negative Lifts: How We Turned A 25% Loss Into A 141% Increase In Conversion

Day/Date: Wednesday, August 3

Time: 4.00 pm EDT – Time Zone Converter

Register for webinar details.

‘Negative Lifts: How We Turned A 25% Loss Into A 141% Increase In Conversion’ Webinar

Sharing is caring