The latest ‘MarketingExperiments’ blog post is titled “Customer Value: 4 tips for crafting segmented value propositions”.

Austin McCraw says, “We’ve all heard the saying “someone’s trash is another one’s treasure.” The same holds true to the value your product and/or service offering brings to the world. If different pockets of people like you better for different reasons, how can you create a single, competitive value proposition that addresses all of them?

Austin McCraw and Flint McGlaughlin are researching and writing a book to help you craft effective value propositions”.

Customer Value: 4 tips for crafting segmented value propositions

MarketingExperiments Blog

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