The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: A free worksheet to help you win arguments in any meeting”.

Daniel Burstein says, “Perhaps you’ve been in a similar meeting. We were discussing plans for the upcoming Email Summit, when someone brought up an idea for an interesting pre-event workshop.

We debated it a little. The pros. The cons.

Personally, I loved the idea.

But how should we decide if this was the right approach to take? Based on our past experience? Based on the highest paid person’s opinion? Based on the stars?”.

Value Proposition: A free worksheet to help you win arguments in any meeting

MarketingExperiments Blog

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