The latest ‘MarketingExperiments’ blog post is titled “Email Test: Shorter copy brings 100% more total clickthroughs”.

Daniel Burstein says, “Copy length. It’s been somewhat of an obsession of mine lately. For marketing copywriting. Heck, for content in general.

So I was really looking forward to running a pretty simple copy length test – long vs. short copy.

However, the interpretation was anything but simple”.

Email Test: Shorter copy brings 100% more total clickthroughs

MarketingExperiments Blog

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