Vipin Mayar and Geoff Ramsey have released a book entitled “Digital Impact: The Two Secrets to Online Marketing Success”. ‘Digital Impact’ answers the critical questions marketers have about connecting with and influencing consumers online.

Geoff Ramsey is the CEO of eMarketer and Vipin Mayar is former EVP of McCann Worldgroup.

eMarketer team says, “The book answers the critical questions and challenges facing marketers today, including:

  • The 7 most important digital marketing metrics
  • How to achieve ROI from your social media efforts
  • How to create a deeper level of engagement with consumers who are increasingly resistant to advertising messages
  • Which digital marketing communications work best at attracting consumers”.

Vipin Mayar and Geoff Ramsey’s ‘Digital Impact: The Two Secrets to Online Marketing Success’ Book

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