‘Compelling Content: What Are Your Readers’ Hot Buttons?’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Compelling Content: What Are Your Readers’ Hot Buttons?”.

Krakoff says, “How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?)

First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers.

Obviously it’s all about your readers. The better you know who they are and what they like, the easier it is to write content for them”.

Compelling Content: What Are Your Readers’ Hot Buttons?

Patsi Krakoff’s Writing on the Web Blog