The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: Measuring the potential force of your value proposition”.

Brad Bortone says, “Ahhhhhh, Fall. There’s a chill in the air. Football is back. And, if you’re a marketer, it’s time once again for MarketingSherpa’s annual B2B Summit, currently happening in Boston, and soon to invade San Francisco.

We’re live onsite, and Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS, opened the proceedings this morning by teaching this enthusiastic audience that most marketers can’t even define “value proposition,” much less tell you their own”.

Marketing Optimization: Measuring the potential force of your value proposition

MarketingExperiments Blog

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