The latest ‘Aweber’ blog post is titled “Delete Your Email Jargon: Tips for Subscriber-Friendly Messages”.

Rebekah Henson says, ““Whitelist us for better deliverability.” “Choose a delivery format.” “Update your subscriber preferences to opt out of future mailings.”

You understand what all these phrases mean, but are they clear to your subscribers? Chances are your subscribers aren’t in the email marketing biz. Editing out the jargon and replacing it with wording they can understand will help them relate to you and your emails better”.

Delete Your Email Jargon: Tips for Subscriber-Friendly Messages

Aweber Blog

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