‘5 Content Marketing Questions: #3 What’s Possible?’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “5 Content Marketing Questions: #3 What’s Possible?”.

Krakoff says, “In Maria Velosa’s Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear.

1. What is the problem (pain, predicament)?
2. Why hasn’t this problem been solved?
3. What is possible?
4. What is different now?
5. What should you do now?“.

5 Content Marketing Questions: #3 What’s Possible?

Patsi Krakoff’s Writing on the Web Blog