Jennifer Benson’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “The Shortest And Most Costly Mistake Everyone Makes”.

Benson says, “By now, everyone has heard those Twitter success stories – those small businesses around the country (and globe!) who have hopped on Twitter and found the perfect way to reach their audience. It seems to come natural to them and whatever they’re doing, they’re doing it right”.

The Shortest And Most Costly Mistake Everyone Makes

Marketing for Success

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