The latest ‘MarketingExperiments’ blog post is titled “B2B Lead Optimization: Why cheap leads can be so expensive”.

Daniel Burstein says, “Everyone wants to improve cost-per-lead, right? And so, it would be logical to assume that the cheaper the lead is to obtain, the lower the cost-per-acquisition, the greater the margin, and the bigger the bonus in your paycheck at the end of the quarter.

Well, at MarketingSherpa B2B Summit 2011 in Boston, Brian Carroll, Executive Director of Applied Research, and Nicolette Dease, Program Manager (both at MECLABS) showed, essentially, that cheap leads can be downright expensive”.

B2B Lead Optimization: Why cheap leads can be so expensive

MarketingExperiments Blog

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