‘B2B Marketing’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “B2B Marketing: You don’t have to be CEO to move the needle with a value proposition”.

Daniel Burstein says, “Our team was conducting a product planning session with our CEO, Flint, and he dropped the above quote on us. So simple, yet so profound. (And if you haven’t met Flint, this is pretty much how he speaks – with many eminently Tweetable sound bytes).

Of course, living up to the above challenge is easier said than done. How do you tie into what your customer really wants? Value proposition“.

B2B Marketing: You don’t have to be CEO to move the needle with a value proposition

MarketingExperiments Blog