ELOQUA has released a free report entitled “How Marketing Measurement Drives Revenue Performance”.

ELOQUA team says, ”

Nearly 9 in 10 (88%) marketers have increased their analytics efforts over the past 12 to 24 months, according to a new survey conducted by DemandGen Report. Download this report and find out how marketing’s ability to track key performance indicators through better analytics is emerging as a path to greatly increase the ability to impact revenue performance.

Download this report to learn:

  • The metrics being used to track revenue performance;
  • The analytics systems marketers are investing in;
  • The impact of lead nurturing on revenue creation;
  • The disparity in revenue contribution between organizations with  deep measurement capabilities and those without:.
ELOQUA’s ‘How Marketing Measurement Drives Revenue Performance’ Report
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