The latest ‘MarketingExperiments’ blog post is titled “Landing Page Test: Why less equaled (54%) more when reducing friction and highlighting value proposition”.

Brad Bortone says, ““Less is more…”

Whether it’s at MECLABS or my mother’s kitchen, I’ve heard people spout this phrase throughout my 35 years. And when hearing this, more often than not, I’ll thank the person that said it, dismiss it as a trite platitude, and resume my knitting.

Joking aside, in a world that constantly bombards us with promises of “bigger,” “better,” “faster” and “more,” it’s sometimes tough to accept that time-honored practices are often still the best course of action”.

Landing Page Test: Why less equaled (54%) more when reducing friction and highlighting value proposition

MarketingExperiments Blog

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