The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: How IBM applied homepage redesign learnings to landing page testing”.

David Kirkpatrick says, “At the West Coast leg of the MarketingSherpa B2B Summit in San Francisco this week the first case study of the day featured IBM’s homepage redesign and the overall approach IBM uses in its redesign process. Joan Renner, Content Manager, Corporate Marketing Digital Initiatives, IBM, presented on how Big Blue engages in site redesign.

But they don’t stop at the landing page. They go the next step into the funnel and test landing pages, as well”.

Landing Page Optimization: How IBM applied homepage redesign learnings to landing page testing

MarketingExperiments Blog

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