The latest ‘MarketingExperiments’ blog post is titled “SEO Research: Why opportunity is knocking for marketers doing SEO”.

Paul Cheney says, “A few years ago the idea of dedicating a landing page for a certain segment of traffic to a website was a novel idea. Then, with the rise of Google, PPC started becoming more popular.

When that happened, marketers realized that if they made keyword-specific landing pages, they achieved better results from the traffic they were paying for”.

SEO Research: Why opportunity is knocking for marketers doing SEO

MarketingExperiments Blog

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