The latest ‘MarketingExperiments’ blog post is titled “Marketing Career: Why a value proposition makes marketing “good””.

Paul Cheney says, “For most of my life, I’ve held the opinion that marketing is bad.

I remember meeting someone in college who said they majored in marketing and advertising. I don’t remember my exact response, but I do remember saying something along the lines of:

“Oh … so you’re going to college to learn how to lie?”

I was so cynical about the way marketing usually gets done that I couldn’t help but respond with self-righteous disdain”.

Marketing Career: Why a value proposition makes marketing “good”

MarketingExperiments Blog

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