‘Test Your Marketing Intuition’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Test Your Marketing Intuition: Which email achieved 104% more clicks?”.

Paul Cheney says, “Email marketing has come a long way since the early days before CAN-SPAM laws and double opt-in email lists. Back then, it was easy to build a list and quickly get them to your offer pages. The average email recipient wasn’t bombarded with dozens, or even hundreds, of messages every day that need sorted or deleted.

Now, with email users being incredibly wary of any promotional email, most of the email we send gets deleted”.

Test Your Marketing Intuition: Which email achieved 104% more clicks?

MarketingExperiments Blog