Mari Smith’s latest blog post is titled “Six Ways To Effectively Promote Events on Facebook – Case Study”.

Smith says, “Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content“.

7 Ways To Craft Your Facebook Posts For Maximum Shares

Mari Smith’s Blog

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