‘Content Marketing that Speaks to the Old Brain’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Content Marketing that Speaks to the Old Brain”.

Krakoff says, “You get better results with your content marketing when you speak to the “old brain,” the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others.

There are a few principles to remember, and here’s a great story that makes this come alive… (photo courtesy Mantas Ruzveltas /FreeDigitalPhotos.net)”.

Content Marketing that Speaks to the Old Brain

Patsi Krakoff’s Writing on the Web Blog